Effective positioning for agency new business means the difference between capturing the attention of your ideal client, or being a victim of stealth-marketing where nobody hears your message. This is a hot topic (although interestingly enough, only when it’s not working). When you nail it, you’ll quickly discover easy, new business conversations with rapid progress. Agencies who are able to clearly communicate their unique value tend to imrpove the frequency and velocity of high-value conversations.
In this Webinar Dave and Ian will discuss how to:
- Uncover your agency’s secret sauce and turn that into a compelling sales message to earn client attention.
- Work alongside clients, focusing on Solving vs. Selling. Go from adversary to “trusted advisor.”
- Overcome the biggest mistake agencies make when pitching their services.
- Attract the attention of the right clients.
Click here to view the recorded webinar, and learn how to flip generic agency positioning statements into sales positioning messages that drive new business success!