Atlanta October 11th, 2013 – As the leading new business intelligence provider, The List has remained vigilant in their commitment to provide a resource platform that continues to meet the evolving needs of business development teams within the marketing services and media industries. Their recent partnership with MixRank, the leading database of digital advertising campaigns, allows customers of The List to not only save time during the sales process, but also increase their overall success.
“We’re thrilled to announce our partnership with The List,” said MixRank CEO Ilya Lichtenstein. “The List’s customers have always understood the value of data-driven sales prospecting, and the addition of digital advertising intelligence from MixRank will make it even easier for them to find qualified prospects.”
With this new feature, customers can now take a pulse on the advertising presence of their most sought-after prospects, and gain key insight into their text ads, display ads and publishing whereabouts. More importantly, this custom integration provides a simple solution for gathering actionable intelligence to better refine their sales pitch and approach—all within one platform.
“This partnership is yet another step toward providing our customers contextual insights on advertisers – helping them find more relevant business opportunities and connections within the industry,” said The List CMO Dave Currie.
As of this week customers were able to log into The List Online and take full advantage of the new feature. “We’ve already received fantastic feedback from our clients,” said The List Client Services Manager Meghan Leahy. “They love the insider information MixRank provides on a specific company’s digital advertising placement, and their strategy as a whole.”
Partnerships with companies such as MixRank allow The List to stay true to their commitment and provide their customers with insightful tools they need in order to find their next client.
About The List:
As a new business intelligence and lead generation resource for business development professionals, The List provides access to more than 125,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate resource of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada.
MixRank is the leading database of digital advertising, tracking display, contextual, and mobile advertising campaigns from hundreds of thousands of advertisers. MixRank has raised funding from top investors including Y Combinator, 500 Startups, and Mark Cuban. For more information, visit http://www.mixrank.com.