Selling your product or service to the masses in today’s modern business climate can certainly be a challenge. There are really two schools of thought on how best to approach it: traditional selling and relationship selling. If you want to reinvent relationship selling, you’ll have to act accordingly.
New Perspective Communications uncovers new business opportunities and reduces time spent prospecting.
New Perspective Communications (NPC) faced many of the same challenges other agencies and media companies experience on a daily basis – creating a consistent flow of new leads. Their business development team was hungry for sales opportunities, however they didn’t have a resource in place to facilitate this need.