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Why Your Conference Budget Needs to Include New Tools

Why Your Conference Budget Needs to Include New Tools Everyone loves conferences. The nice hotels, the self-conscious “I’m just here for the schwag” vibe, the thrill of meeting people you only know from Twitter and LinkedIn, the shining nuggets of actionable information that made that one really boring...

Can You Describe Your Agency’s Value Proposition?

Can You Describe Your Agency’s Value Proposition? Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value.  You can likely recite your services and products, but...