If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from you (as opposed to making sales) you probably have a ton of business cards stacked up on your desk, and your LinkedIn connections are in the tens of...Agency New BusinessSep 13, 2017Written by: Duncan Connor
When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results....Advertising Technology Sales, BlogAug 28, 2017Written by: Duncan Connor
The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites. What’s a cookie? A...BlogAug 7, 2017Written by: Duncan Connor
Everyone loves conferences. The nice hotels, the self-conscious “I’m just here for the schwag” vibe, the thrill of meeting people you only know from Twitter and LinkedIn, the shining nuggets of actionable information that made that one really boring...BlogJul 24, 2017Written by: Brian McCue
There is no tool in the your armory more important and impactful to your revenue goals than your customer relationship management database. It allows you to to keep everything organized by tracking prospects, current clients, and most import your past clients while...BlogJul 10, 2017Written by: Rick Murray
Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value. You can likely recite your services and products, but...BlogJul 7, 2017Written by: Tim Williams
