Wouldn’t it be great if you were able to quickly identify new business opportunities and begin prospecting at least 3-6 months before the moment of truth? Well, with DailyVista you can.
With a subscription to DailyVista, you get access to under the radar prospecting opportunities and other actionable insight that many subscribers have found to be game-changing for new business acquisition.
For many, it becomes an essential resource for business development not only because new opportunities are sent out daily, but also because of its unrivaled accuracy in reporting. Thanks to its one-of-a-kind algorithm and expert team of analysts, DailyVista has an 81 percent rate of success on predictions.
And while accuracy and convenience are two of the fundamental characteristics that define DailyVista, above all else, it is an industry-leading prospecting tool that enables you to prospect less, sell more and grow your business.
So, whether you are a current subscriber or just interested in learning more about what it can do for you, here are five tips and tricks for getting the most out of DailyVista.
1. Differentiate Your Pitch with Differentiated Information
Allow DailyVista to help you become the authority on a potential client’s challenges and opportunities. You’ve done the research. Differentiate yourself by speaking to specific pain points and proposing creative solutions so you won’t be seen as another one of countless new business intros. The likelihood of setting up a follow-up conversation from your initial intro will increase significantly.
2. Anticipate New Business Opportunities vs. Prospecting in the Moment
Sad to say, but today’s new business opportunity is already over. Where prospects spend today likely isn’t where they’ll spend tomorrow. Unless the business has vastly improved or declined suddenly, your chance of securing dollars in the moment is low. Just like your business, prospects plan months and years ahead, so your pitch should look forward too.
3. Take Advantage of Long-term Sales Forecasts to Maximize Prospecting Effectiveness
We’re constantly under the gun to produce immediate results, but mixing in short-term and long-term prospecting efforts will boost your success rate. Search “score” to access every brand DailyVista has ever placed on the Vulnerable Account Index. Many readers focus almost exclusively on 70+ scores (Accounts in Jeopardy and Reviews Imminent), meaning there’s less competition if you focus on scores 60 and lower, where new business opportunities are likely 12-18 months away.
4. Prospect Companies with Departing CMOs
New CMO hires are the focus for many new business hunters, but CMOs’ former employers should also top your prospecting list. Many people don’t realize that CMO appointments and departures trigger prospecting opportunities in two different ways.
– CMO’s new company – new decision maker = a new person charged with evaluating strategy and making vendor decisions.
– CMO’s former employer – The marketing decision maker is gone, meaning a new CMO will be hired or promoted. In this case, get on marketing lieutenants’ radar to be top-of-mind when the new CMO is hired or, even better, if one of the lieutenants is promoted.
5. Be the First to Know When Brands Undergo Agency Reviews
You know when brands are looking to shake up their marketing strategy because they will go through and review agency relationships. In this case, you want to reach out to key decision makers as soon possible in order to position your agency as the stand out candidate when opportunity comes knocking.
Of course, in our (only slightly biased) opinion there is an endless list of ways that DailyVista supports your sales time and enables you to win more new business.
Sign up for a free trial today and get full access to everything DailyVista has to offer.