Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value. You can likely recite your services and products, but...BlogJul 7, 2017Written by: Tim Williams
In business, the cycle is almost always the same. Over time, profitable companies with focused business models diversify themselves into unprofitability and irrelevance. History should be a better teacher here, because the results are predictable: companies that...Blog, Business DevelopmentJul 23, 2015Written by: Tim Williams
The factors that led to professional and financial success in the first decade of this century are not likely to predict your success in 2015. That’s because the forces that are shaping the advertising and marketing business and requiring agencies to transform major...Marketing Services AgencyJan 22, 2015Written by: Tim Williams
