Events and conferences are a vital channel for media sales professionals who are looking to build new strategic relationships, and drive new sales.
Selling your product or service to the masses in today’s modern business climate can certainly be a challenge. There are really two schools of thought on how best to approach it: traditional selling and relationship selling. If you want to reinvent relationship selling, you’ll have to act accordingly.
One of the most important things to remember about the sales process is that just because a lead has traveled from one end of the sales funnel to another doesn’t mean that they should be forgotten. If you want to increase revenue from new business while providing additional value for your customers, there are a few simple-yet-creative methods you’ll want to keep in mind.
No matter how strong your products or services are, without a strong sales strategy, you can still fail to attract and convert the right customers. Having worked with some of the most successful sales teams across the country, we’ve seen what works as well as what doesn’t. Based on our experience in business development, we’ve put together the five basic steps that any sales plan should follow.