Programmatic advertising has radically changed the media landscape.
In just a few short years, this automation model has turned the traditional direct sales structure on its head and redefined the process for media selling and buying.
With the new influx of programmatic advertising spend hitting the market, many ad tech companies and media sellers are restructuring their prospecting strategies to better target the new top spending brands.
We’ve gone ahead and pulled 10 brands that have already started their programmatic transition. In each brand profile you will find:
- Relevant decision-makers at each brand
- % increase of ads placed programmatically from 2014 to 2015, and where the brand’s ads were placed
- Media agencies working on each brand, in addition to other current agency relationships
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