Live Webinar Resource for Advertising Professionals, Thought Legion, Forms Partnership with The List
Thought leadership ‘next practices’ for marketers brings advertising, media and marketing professionals the information, inspiration and insights they need to excel.
Atlanta March 13th, 2013
Thought Legion and The List have formed a new partnership this month to bring advertising and media professionals the information, inspiration and insights they need to excel in their professional careers. From agency positioning, content marketing and ‘how to sell big ideas’, to RFI / RFP responses and creating a ‘results only work environment’, Thought Legion is devoted to exploring not just best practices but rather “next practices” – the ideas, skills and competencies needed to be relevant now and into the future.
With clients across both the national advertising agency and media landscape, The List’s CMO Dave Currie noted, “We’ve seen the appetite for relevant content around new business development and operational best-practice ramp up significantly over the past year - this partnership with Tim Williams and the team at Thought Legion opens the doors for our customers to access it all in one central location”.
Desmond Williams, Co-Founder of Thought Legion continued, ”We consider The List as the most widely used and respected new business resource for marketing decision makers in North America, and it’s through the support of this partnership with The List that we’re able to immediately connect to our market in a meaningful way.”
The best minds in the business are already lining up to present through Thought Legion’s live and on-demand webcast sessions including; Brent Hodgins - Mirren Business Development David Baker – Recourses, Michael Gass – Author of “Fuel Lines” and Jody Thompson – CultureRX amongst others.
“We’ve had a resounding response from recognized industry experts who see Thought Legion as the ideal platform of professional learning within our industry, and we’re honored to include them in our online curriculum,” said Tim Williams, author of “Take a Stand for Your Brand” and Co-Founder of Thought Legion.
The next session on Thought Legion’s agenda titled; How Content Marketing Can Jump Start Your Agency’s New Business Program is set for March 26th, 2013 at 1:00pm EST.
Presented by Michael Gass, author of the blog “Fuel Lines” ranked in the Ad Age Power 150, this webinar is designed for those charged with new business for advertising, digital, media and public relations agencies.
Registration for this session can be made here.
About Thought Legion:
The preeminent online professional development resource for advertising and marketing practitioners, Thought Legion invites some of the best minds in the business to share their insights in real time via easy-to-consume 60-minute webinars. Thought Legion is focused on ten areas that we believe predict the current and future success of agencies:
Attracting and acquiring new business
Cultivating better client relationships
Developing more effective ideas
Managing workflow and resources
Improve digital and social media competencies
Working in agile and adaptive ways
Getting paid for the value you create
Leading people and managing your business
Positioning your agency and optimizing your strategy
Enhancing your personal effectiveness
Contact: Emily Hicks
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The List appoints Edie Kirkman as Vice President of Product Management
Atlanta: March 7th, 2013
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today the recent hire of Edie Kirkman as VP of Product Management. In her new role, Kirkman will lead product strategy, product design and integrated partner solutions to deliver a best in class and captivating customer experience.Kirkman brings more than 12 years of experience in software development, interactive marketing and product management. Prior to joining The List, Kirkman most recently served as the Senior Mobile Product Manager of UPS, a global logistics provider. In that role, she developed the product, strategy and roadmap for all UPS mobile digital interactions across mobile apps and mobile websites.
“Edie has a rare experience mix - including software development, product management, and marketing – with a common theme of continuously improving customer experience. We are delighted to have her on our team.” says Todd Knutson, The List's CEO.
“I am excited to be a part of such a customer-focused company,” states Kirkman. “ I look forward to helping The List build innovative solutions and creating the next generation of business intelligence platforms by working closely with our leadership team and customers.”
“The List is growing at a rapid pace and is well known in the industry for the best marketing intelligence resource, we brought Edie on board at the perfect time” said Dave Currie, CMO at the List. “I am looking forward to the opportunity to expand our product line and continue to offer new ways for our customers to target and find their next client.”
Kirkman obtained an MBA from Terry Business College of Business at the University of Georgia and has a Bachelor of Arts degree in Computer Information Systems from Georgia State University. She is a member of Metro Atlanta Chamber’s Mobility Committee to strengthen the mobile community and ecosystem to make Atlanta the mobile hub of innovation.
About The List
As a new business intelligence and lead generation resource for business development professionals, The List provides access to more than 120,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada.
Agency search consultants External View form partnership with The List
Strategic partnership provides search consultant Russel Wohlwerth access to 9,000 verified advertising and marketing services agencies across North America.
Los Angeles: February 27, 2013
In a move to increase agency search efficienchy and relevance, agency search consultants External View Consulting Group have formed a strategic partnership with The List; the largest database of agencies and marketing decision makers in North America.
With clients like Porsche, Pringles, GSK and Intel, External View’s Principal Russel Wohlwerth noted, “We trust The List as the most comprehensive and accurate agency and advertiser database. Working in conjunction with their team to identify new agencies and maintain accurate records on more established firms ensures we have the timely information that we need for agency searches at our finger tips”.
Rather than have agencies register and enter and update their information into yet another proprietary search consultant database, External View’s partnership with The List reduces the work load for all.
“We've worked with the team at The List to make sure that we’re only asking for key executive and client detail to enhance our agency search capability”, notes Gerry Preece, Senior Consultant of External View.
Dave Currie, CMO of The List continued, “Our partnership with Russel and Gerry provides our clients critical insight on agency search best-practice, as well as user experience and site enhancement feedback in our ongoing improvement processes at The List”.
Agencies can register with External View Consulting Group here.
About External View Consulting Group:
External View Consulting Group helps clients navigate the complexities of contemporary marketing management by providing an objective "external view" and deep expertise in all facets of agency resource management.
It's no longer about just finding the right agency resources. Getting agencies to effectively collaborate with one another, determining which entity leads the integrated process, deciding how much — and on what basis — to compensate a roster of diverse agencies, and optimizing the collective agency output are but just a few of the challenges of contemporary marketing management.
Our mission is to help our clients maximize the potential of their marketing agency relationships by focusing on four core practice areas:
Agency Search & Selection
Compensation, Contract Terms, Performance Metrics
Agency Assessment & Relationship Management
Corporate Marketing Department/Agency Roster Reengineering
Contact: Russel Wohlwerth, Principal
About The List:
The List is the most comprehensive and accurate source of sales intelligence and contact information on corporate and brand-level decision makers, and their creative and media agencies. The resource is used by new business development and media sales professionals to gain exclusive access to a verified database of 125,000+ highly targeted marketing, advertising, and media decision makers. Search more than 15,000+ top spending national brands, and their respective agency relationships.
A complimentary trial can be accessed here.
Contact: Ashley Darnell, Marketing Coordinator - The List
The List Partners with AHAA, Focuses on Helping Hispanic Advertisers Generate Sales Leads
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today a partnership with AHAA: The Voice of Hispanic Marketing, the national organization of Hispanic focused marketing firms.
As Hispanic and multicultural budget allocations increase year-over-year and with Hispanic media spending growing at a faster rate than general market media, The List serves as a premiere sales lead generation partner for Hispanic and multicultural agencies and continues its dedicated contact growth goals on the brand level for Hispanic and multicultural marketing and advertising executives.
With the fifty largest Hispanic advertisers boosting their U.S. media spending, The List has a dedicated focus on this category as it relates to marketing decision-makers and associated brands.
“Over the past two years, we’ve taken strides to increase the number of corporate and agency executives responsible for reaching out to Hispanic consumers,” says William Boydston, Research Supervisor at The List. “The rapid and continued growth of Hispanic advertising and marketing is of great focus for The List. We understand the incredible allocation of media spending in this category and have a team of dedicated researchers that are uncovering actionable insights in this area daily. We are committed to presenting the most accurate and relevant information related to brands and agencies committed to reaching this influential and growing U.S. audience.”
Click here to read full release.
The List Participates in Unveiling of Mobile Research, “Millennial Moment of Truth”
The List partners with Marketing + Millennials to hold the second annual Share.Like.Buy Conference.
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today its role as a partner of Marketing + Millennials for the second annual “Share.Like.Buy. Marketing + Millennials” conference, to take place Oct. 11-12 at the Hard Rock Café in Times Square. New research will be unveiled at the event about how Millennials (ages 16-32) use their mobile devices to shop at retail establishments.
Ben Vos, VP of Sprint, and Mark Logan, SVP of Kansas City-based ad agency Barkley, will present “Millennial Moment Of Truth: How consumers shop using mobile, and what you can do about it.”
The Moment of Truth study combines findings from a national survey of mobile-empowered shoppers with in-depth Millennial ethnographic research. Logan and Vos will present insights that retailers and ecommerce sites can use to win over Millennials at critical decision-making moments.
“Millennial marketing is tough,” says Dave Currie, Chief Marketing Officer of The List. “Many of our customers who attended last year’s event appreciated the depth and relevance of the content presented, and being able to directly apply those insights to their client’s business. We’re excited to again be a part of this conference.”
The “Share.Like.Buy.” conference will host 350 brand-and agency executive marketers whose success depends on engaging Millennials.
The List Enhances Advertising Sales Leads Solution, Adds Digital Display Ad Search
In a string of new product releases in 2012, The List now offers customers the ability to search real-time digital display advertising. SaaS brand intelligence and analytics aggregation tool, Moat, has partnered with The List to provide media buyers, sellers, advertisers and publishers brand-focused intelligence to help with proactive new business development.
With this new feature, customers of The List can view not only advertising sales leads data, but also both current and past digital display ads. More importantly they can capture the details that brands care most about: the publisher and placement of a specific advertisement.
“Our customers are in love with this tool. Everyone from media sales teams, planners and buyers, to new business directors and even creative teams within agencies are using the platform to gain brand specific insights on digital display advertising,” says Dave Currie, Chief Marketing Officer of The List.
The List Launches CRM, Diversifies Set of Targeted Lead Generation Offerings
Cloud-based customer relationship management tool integrates with The List to comprise a turnkey CRM solution
The List announces the launch of The List CRM as part of a suite of new product feature roll-outs released in 2012. Powered by a partnership with best-in-class CRM business software, Sugar CRM, and integrated with The List’s corporate and agency contact database, The List CRM allows customers to manage and track prospects, companies, and sales opportunities within a single new business dashboard.
“An integrated tool like this is arguably one of the most valuable enhancements we’ve added to The List this year,” says Dave Currie, Chief Marketing Officer of The List. “Our agency and media clients have asked for it, and we’ve delivered.”
The List CRM is second in a series of new product enhancements scheduled to launch this year and follows the release of the organization’s LinkedIn Connector in January 2012.
“As a business development partner to marketing services and media firms nationwide, The List is dedicated to keeping our product’s features ahead of the curve,” adds Todd Knutson, Chief Executive Officer of The List. “The List CRM is just one component of an ongoing effort to continually provide our customers with turnkey business development tools to help drive their success.”
The List CRM is currently available to all customers of The List.
The List Connector for LinkedIn
See who you're already connected to in your new business list
The List now allows clients to see detailed LinkedIn profiles, and their degrees of separation for more than 110,000 marketing decision makers at Fortune 1000 brands and agencies.
The LinkedIn Connector is one of the most powerful new features launched, and is just one of many upgrades slated in 2012 to continually provide value to clients in identifying and winning new business opportunities.