| Feature |
Basic |
Full |
|
| Access to more than 115,000 marketing decision makers |
 |
|
| All contacts verified by phone every 120 days |
|
|
| Search by industry, geography, company, and brand |
|
|
| Search titles by job function or keyword |
|
|
| Key contact information including e-mail addresses and direct dials |
|
|
| Decision makers listed by actual office location |
|
|
| Print and download company profiles |
|
|
| Company brands |
|
|
| Media spending by company (provided by Nielsen) |
|
|
| Create and save custom prospect lists |
|
|
| Download batch lists of contacts (with e-mail) |
|
|
| Import prospect information into existing CRM system |
|
|
| Create and print customer call reports |
|
|
| Additions and updates tracked and highlighted |
|
|
| Hot new business leads delivered daily (DailyVista) |
+ |
|
| Detailed brand-agency relationships |
|
|
| Contact histories, including bios and résumés |
|
|
| Media spending by discipline (provided by Nielsen) |
|
|
| Streaming news and financial information |
|
|
| Customized company profiles |
|
|
| Account-in-review notifications |
|
|
| Track key personnel moves |
|
|
| Links to company competitors |
|
|
| Corporate family tree |
|
|
| 24 hour turnaround on key research requests |
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|
