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Holistic Marketing Strategy for Startups

Holistic Marketing Strategy for Startups In the last post we covered sales-generated leads vs. marketing-generated leads. In this post we will discuss how to build a holistic marketing strategy for your startup. Generating buzz and awareness for a new product is crucial during the growth phase of any...

Defining the Value Proposition for Your Startup

Defining the Value Proposition for Your Startup Our blog post the other week discussed examining the market and how to build an MVP for your startup. The next big step we’re going to outline is the importance of defining your value proposition. With a solid MVP in your arsenal, it’s time to think about the future....