Targeted Lead Generation
Companies that sell contact lists make so many promises about their data: it's the most accurate, the most comprehensive, the most current. As the end-user, what should you believe?
Two of the most important questions to ask your current or potential provider(s) are:
- How often do you verify the accuracy of every individual contact in your database?
- How do you verify its accuracy?
Frequency of verification
Your list provider may call every 9-12 months, rely on their customers to keep information current, or send out a survey. Ask yourself if those methods are effective enough for the level of value and accuracy you want.
Here's our answer: we verify the accuracy of each contact - company, title, location, phone and email - every 120 days.
You may hear that your list provider outsources their verification to a call-center, unleashes a web spider to crawl for contacts, or puts the onus on users to provide information changes. Do these approaches give you confidence to conduct highly effective, targeted lead generation?
At The List, we have a dedicated in-house team that works the phones, the web, and the news of the day to verify our contact information before we release it to you. Stop by our office and you'll see them in action, and hear their passion for accuracy.
The difference between "verification" and "update"
You're bound to read or hear this phrase: "We continuously update our database."
What does that mean? More often than not, "updating" means the simple act of pushing data from a back-end database to a live website. If you push one piece of data an hour, you can claim that you "update hourly." As you can tell, "updating" and "verification" are very different things.
Here's our answer: after we verify information (as described above), we update the website every business day of the year. That's what makes The List Online the most accurate, targeted lead generation information available on marketing, advertising, and media decision makers in North America.