Continuous Research for Targeted Lead Generation

Companies that sell contact lists make so many promises about their data: it's the most accurate, the most comprehensive, the most current. As the end-user, what should you believe?

Two of the most important questions to ask your current or potential provider(s) are:

  1. How often do you verify the accuracy of every individual contact in your database?
  2. How do you verify its accuracy?

Frequency of verification

Your list provider may call every 9-12 months, rely on their customers to keep information current, or send out a survey. Ask yourself if those methods are effective enough for the level of value and accuracy you want.

Here's our answer: we verify the accuracy of each contact - company, title, location, phone and email - every 120 days.

Verification technique

You may hear that your list provider outsources their verification to a call-center, unleashes a web spider to crawl for contacts, or puts the onus on users to provide information changes. Do these approaches give you confidence to conduct highly effective, targeted lead generation?

At The List, we have a dedicated in-house team that works the phones, the web, and the news of the day to verify our contact information before we release it to you. Stop by our office and you'll see them in action, and hear their passion for accuracy.

The difference between "verification" and "update"

You're bound to read or hear this phrase: "We continuously update our database."

What does that mean? More often than not, "updating" means the simple act of pushing data from a back-end database to a live website. If you push one piece of data an hour, you can claim that you "update hourly." As you can tell, "updating" and "verification" are very different things.

Here's our answer: after we verify information (as described above), we update the website every business day of the year. That's what makes The List Online the most accurate, targeted lead generation information available on marketing, advertising, and media decision makers in North America.

Testimonials »
    • Identifies key company execs that can help me focus on the primary decision-maker.
      Susan Nix
      Warren Douglas
    • I've used other database resources but The List is much more in-depth regarding advertisers and their clients, as well as agency relationships. I work for a media publisher and we rely heavily on knowing up-to-date client/agency movements from one to another.
      Jessica Scholti
      Turner Broadcasting System, Inc.
    • One-stop shopping for the necessary information regarding leads and new business opportunities. It is a very simple interface with a large database of companies and contacts that are updated regularly and may not be easily accessible via social networking platforms.
      Paul Roberts
      Blockdot, Inc.
    • The List has been the most helpful for me and my agency in reaching marketers in my geographic area. Without The List I wouldn't know even a fraction of the potential clients that are in my geographic area.
      Jen Luna
      Moxie Sozo
    • Compared to other prospecting resources we've used, The List is far superior in ease of use and accuracy of data.
      Omar Garcia
      Discovery Communications
    • Saves time in researching and finding the appropriate contact.
      Mike Irish
      MultiAd
    • The List has been a great resource for locating the decision-makers in corporate sponsorships.
      Blake Sasaki
      San Francisco 49ers
    • The List helps us generate new leads and find new contacts.
      Paul Michinard
      Getty Images
    • It provides the best, most up-to-date information available on marketing contacts for our new business outreach efforts. It is critical to our efforts.
      Peggy Mitchell-King
      Aquent
    • Allows me to target specific decision-makers within an organization.
      Erich Parker
      Euro RSCG Impact
    • Enables us to reach new prospects more quickly.
      Steve
      Peak Advertising
    • We have landed four accounts and a few strong possibilities from The List for the first and second quarters of 2010.
      Shib Neddeff
      Catalyst Marketing
    • I think that The List is a great resource for information and contact details. I've used many resources like this and The List does a better job than most on providing a view that allows users to UNDERSTAND an organization from a lead dev standpoint.
      Jocelyn Walters
      Euro RSCG Worldwide
    • The List is my go-to "source for new business contacts."
      Michael McGuire
      Pratt Marketing Group
    • Keeps me current, keeps me informed and keeps me focused and motivated.
      Bob Bodmer
    • The List is our go-to resource when researching key marketing decision makers. There is no other online database that compares to The List when it comes to completeness and accuracy.
      Curt Holtz
      Just Marketing
    • It is an Excellent 1 stop shot, when it comes to getting information about media spend, Brands, Agency Relationships with Brands, and finding out competitors.
      Seth Bohnker
      MTV Networks
    • The information is kept clean and precise, and anytime I've needed help, the response has been quick and efficient. It's a very easy company to recommend to others.
      Jeffrey Aarles
      Up, Inc.
    • It's saved time and we've been able to crack some of the hard-to-reach companies spending dollars in the sports industry.
      Michael Lake
      Pacers Sports & Entertainment
    • The List is a great brand/product. The data is always up to date, the names, titles and numbers are always correct. I can highly recommend The List for people who need answers fast. Love it!
      Brian Veasey
      Kastner & Partners
    • The List is helpful finding specific people to contact so I am not swimming around a company.
      Matt Tabor
      Sparkfly
    • It helps us identify prospect businesses by quickly narrowing down the right contacts at prospective companies.
      Jamie Michelson
      SMZ
    • It's a great source for contacts and prospecting.
      Elizabeth Galloway
      Sharpe Blackmore
    • Business development is the lifeblood of our business... we have depended on The List for years for accurate, dependable information. We would not be as successful without them.
      Russel Wohlwerth
      ARK Advisors
    • The List provides me with new contacts in prospect companies and enables deeper and wider contact.
      Brian Sikorksi
      PrimeSport
    • Quick and easy contact search for any target agency.
      Marcus Hall
      PS&E
    • The List tells us of companies we didn't know about by using the extensive search parameters.
      Forrest Rogers
    • Getting someone's name, title and phone number is the hardest thing to do in business. The List makes it easier for sure.
      Tracey Heyboer
      SapFinder Inc.
    • It's probably the best and most organized system out there for our industry. I like it's reach and breadth.
      Matthew Anderson
      The Kaplan Thaler Group, Ltd.
    • Great source for key business contacts and incredibly accurate email addresses.
      Patricia Jordan
      Spring Design Partners